One of the most reliable and impactful methods for enhancing a persuasive appeal is to
match an aspect of the proposal (ie, its content, source, or the setting in which it is delivered) …

Reasoning is generally seen as a means to improve knowledge and make better decisions.
However, much evidence shows that reasoning often leads to epistemic distortions and poor …

The rise of influencer marketing makes YouTube an ideal media platform to implement such
marketing strategies. Many scholars consider the success of YouTube influencer marketing …

Data collection in consumer research has progressively moved away from traditional
samples (eg, university undergraduates) and toward Internet samples. In the last complete …

Four studies examined intellectual humility—the degree to which people recognize that their
beliefs might be wrong. Using a new Intellectual Humility (IH) Scale, Study 1 showed that …

Scholars have maintained that public attitudes often diverge from expert consensus due to
ideology-driven motivated reasoning. However, this is not a sufficient explanation for less …

Purpose Advertisers use various tactics to influence consumer purchases and create
positive associations with their brands. The purpose of this study is to explore the formation …

To investigate the dynamics of online persuasion, this research uses the Elaboration
Likelihood Model (ELM) to determine the effects of argument quality as a central route to …

In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham
captures what has changed in our understanding of interpretation during the past two …

A key characteristic of democratic politics is competition between groups, first of all political
parties. Yet, the unavoidably partisan nature of political conflict has had too little influence on …