[PDF][PDF] Factors affecting the selection and implementation of a customer relationship management (CRM) process
R Reicher, Á Szeghegyi - Acta Polytechnica Hungarica, 2015 - acta.uni-obuda.hu
The situation of Hungarian micro, small and medium-sized enterprises has become very
difficult as the result of the economic changes of the recent years. The open European …
difficult as the result of the economic changes of the recent years. The open European …
[PDF][PDF] CRM rendszer bevezetésének és kiválasztásának problémái
RR Zsuzsánna - Tanulmánykötet-Vállalkozásfejlesztés a XXI …, 2017 - old2.kgk.uni-obuda.hu
A gazdasági válság hatására alapvetően megváltozott a cégek működési stratégiája, az
értékesítés koncepciója.. A CRM megoldások alkalmazása ennek a stratégiának …
értékesítés koncepciója.. A CRM megoldások alkalmazása ennek a stratégiának …
[PDF][PDF] Expert views on CRM selection
RZ Reicher - academia.edu
The acronym CRM became widespread only in the 90s, however, its elements were not
unknown to marketing experts earlier either: personalised communication, contact through …
unknown to marketing experts earlier either: personalised communication, contact through …
[PDF][PDF] PROBLEMS OF CRM-HOW DO THE EXPERTS SEE?
R Regina - … relations: modern challenges, risks, opportunities and …, 2017 - researchgate.net
Customer Relationship Management. Relationship marketing has two interpretations in the
professional literature sources. One of the interpretations regarding the marketing of …
professional literature sources. One of the interpretations regarding the marketing of …
[PDF][PDF] Factors affecting the selection and implementation of a CRM
R Reicher, Á Szeghegyi - researchgate.net
The situation of Hungarian micro, small and medium-sized enterprises has become very
difficult as the result of the economic changes of the recent years. The open European …
difficult as the result of the economic changes of the recent years. The open European …
[PDF][PDF] Company-level Problems in the Introduction of CRM Systems at Hungarian SMES
RZ Reicher, V Nagy - Proceedings of FIKUSZ 2015, 2015 - papers.ssrn.com
The literature on introducing CRM systems is not very thorough and even the few that exist
focus mainly on large enterprises. The failure rate of IT projects can reach 50% so it would …
focus mainly on large enterprises. The failure rate of IT projects can reach 50% so it would …
Company-Level Problems in the Introduction of CRM Systems at Hungarian SMES
V NagyPhD - Obuda University e-Bulletin, 2016 - search.proquest.com
The literature on introducing CRM (Customer Relationship Management) systems is not very
thorough and even the few that exist focus mainly on large enterprises. The failure rate of IT …
thorough and even the few that exist focus mainly on large enterprises. The failure rate of IT …