Determinants of mobile consumers' perceived value of location-based advertising and user responses

TTC Lin, F Paragas, JR Bautista - International Journal of …, 2016 - inderscienceonline.com
This study examines factors affecting mobile consumers' perceived advertising value of
latest location-based mobile advertising (LBA) and its relationship with user responses. Data …

Developing location-based mobile advertising in Singapore: A socio-technical perspective

TTC Lin, F Paragas, D Goh, JR Bautista - Technological Forecasting and …, 2016 - Elsevier
Increasing adoption of location-based services and smartphones leads to optimistic
forecasts for location-based mobile advertising (LBA). This study investigates the …

GNSS applications: Personal safety concerns

A Kolomijeca, JA López-Salcedo… - … on Localization and …, 2016 - ieeexplore.ieee.org
The current study discusses the results of a survey on the topic of “GNSS applications: user
preferences”. The aim is to understand user preferences of GNSS applications in order to …

Analytic Hierarchy Process for assessing e-health technologies for elderly indoor mobility analysis

S Lohan, O Cramariuc, Ł Malicki, NS Brenčič… - … Transactions on Smart …, 2015 - eudl.eu
Accidental falls and reduced mobility are major risk factors in later life. Changes in a
person's mobility patterns can be related with personal well-being and with the frequency of …

[图书][B] Enabling indoor location-based services using ultrasound

T Javed - 2013 - search.proquest.com
In the context of location, large amounts of information are available on the Internet to be
accessed by people via different devices. However, at times people have to manually search …

User perception on Location Based Services: The more you know, the less you are willing to pay?

TM Noor, D Skoumetou… - … on Localization and …, 2014 - ieeexplore.ieee.org
This paper describes the results of an electronic user survey with 118 volunteer participants,
conducted between December 2012 and January 2014 and focusing on users' perception …

Reality Mining in the Classroom: Simulating social behavior from machine-sensed environmental data

TE Svane - ITHET 2014–13th International Conference on …, 2014 - diva-portal.org
This paper presents three simple applications to let students work with data generated from
their mobile phones. The applications can be used as demonstrations for courses in eg data …

Determinants of mobile consumers' perceived value of location-based advertising and user responses

F Paragas, JR Bautista, TTC Lin - 2016 - dr.ntu.edu.sg
This study examines factors affecting mobile consumers' perceived advertising value of
latest location-based mobile advertising (LBA) and its relationship with user responses. Data …

User perception-based quantitative studies of Location Based Services of today and tomorrow

MTH Noor - 2014 - trepo.tuni.fi
Modern Location Based Services (LBS) are not any more limited to navigation or routing
services, but they have flourished in every sphere of life whether it is regular activity tracker …

Reality mining in the classroom

TE Svane - … Technology Based Higher Education and Training …, 2014 - ieeexplore.ieee.org
This paper presents three simple applications to let students work with data generated from
their mobile phones. The applications can be used as demonstrations for courses in eg data …