Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy
SD Hunt, S Madhavaram - Industrial Marketing Management, 2020 - Elsevier
Three streams of strategic thought,(1) the “adaptive marketing capabilities” works,(2) the
“dynamic capabilities” view, and (3) resource-advantage (RA) theory, are converging on the …
“dynamic capabilities” view, and (3) resource-advantage (RA) theory, are converging on the …
Cross-cultural innovation and entrepreneurship
U Stephan - Annual Review of Organizational Psychology and …, 2022 - annualreviews.org
How can culture help explain persistent cross-country differences in innovation and
entrepreneurship? This overview of cross-cultural innovation/entrepreneurship research …
entrepreneurship? This overview of cross-cultural innovation/entrepreneurship research …
Managing information for innovation using knowledge integration capability: The role of boundary spanning objects
Abstract Knowledge Integration (KI) or the capability to collate and process distinctive stocks
of organizational information is central to innovation. Although an essential capability, KI is …
of organizational information is central to innovation. Although an essential capability, KI is …
Digital marketing capability: the mystery of business capabilities
D Apasrawirote, K Yawised… - Marketing Intelligence & …, 2022 - emerald.com
Purpose This study aims to advance the understanding of digital marketing capability by
conducting a comprehensive, systematic review of relevant literature at the firm level …
conducting a comprehensive, systematic review of relevant literature at the firm level …
Antecedents and consequences of open innovation: a conceptual framework
Purpose Entrepreneurship across sectors has been impacted by the paradigm of open
innovation in the last few decades. Although Open Innovation is argued to impact firm …
innovation in the last few decades. Although Open Innovation is argued to impact firm …
Technological and non-technological innovations, performance and propensity to innovate across industries: The case of an emerging economy
Innovation in a firm may be non-technological, such as organizational and marketing
innovation, and technological, such as product and process innovation. The aim of this …
innovation, and technological, such as product and process innovation. The aim of this …
[HTML][HTML] Leading digital transformation through an Agile Marketing Capability: the case of Spotahome
Scholars and practitioners both acknowledge that agility is crucial in leading a digital
transformation effort. However, empirical and theoretical research on agile capabilities in an …
transformation effort. However, empirical and theoretical research on agile capabilities in an …
Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance
Purpose The resource-based view (RBV) emphasises the importance of resources for firm
performance. However, recent research argues that the focus on firm performance should …
performance. However, recent research argues that the focus on firm performance should …
Coopetition and organizational performance outcomes: A meta-analysis of the main and moderator effects
Despite a large body of literature on coopetition, the extant findings on the performance
outcomes of coopetition remain inconsistent and divergent. This meta-analysis aims to …
outcomes of coopetition remain inconsistent and divergent. This meta-analysis aims to …