Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
NU Hadi, N Aslam - Online Journal of Communication and Media …, 2023 - ojcmt.net
The increasing number of mobile phone users and unethical practices of sending
unsolicited mobile-based advertisement related messages without knowing the relevancy of …
unsolicited mobile-based advertisement related messages without knowing the relevancy of …
[PDF][PDF] Usage of mobile marketing strategies in Zimbabwe's tourism and hospitality sector
M Nyatsambo, M Phiri, M Mashingaidze - African Journal of Hospitality …, 2022 - ajhtl.com
The convergence of the mobile phone and mobile internet presents endless opportunities
for the hospitality sector. This study aims to explore knowledge about benefits and usage of …
for the hospitality sector. This study aims to explore knowledge about benefits and usage of …
Consumers Perceived Advertising Value and Attitude towards SMS Advertisements: The Case Of UAE
MS Obeidat, S Rizvi, A Matarneh… - Academy of …, 2023 - search.proquest.com
Mobile marketing also known as short service message service (SMS) is a form of
advertising used to send promotions to customers via text messages on cell phones and had …
advertising used to send promotions to customers via text messages on cell phones and had …
[PDF][PDF] ELECTRONIC MARKETING AND CUSTOMER RETENTION IN THE FAST FOODS INDUSTRY IN YENAGOA, BAYELSA STATE
B Ekankumo, O Perearau - 2024 - abjournals.org
Fast food businesses are known to be affected by some existential problems. This economic
sector faces problems ranging from insufficient capital, lack of efficient manpower, inefficient …
sector faces problems ranging from insufficient capital, lack of efficient manpower, inefficient …