Addressing MSMEs Customer Complaints in Indonesia's Digital Economy: Insights from Sharia and Consumer Protection Law

M Astuti, ABD Mardiatmi, A Sari… - JURIS (Jurnal …, 2024 - ejournal.uinmybatusangkar.ac.id
This study examines MSME customer segmentation based on complaint behavior and the
influence of Recency, Frequency, and Monetary (RFM) metrics. It integrates consumer …

Word Of Mouth Marketing Communication Strategy Japan Tourism Dira Park Balung Jember

YNZ Habibi, M Zulianto - Inflasi: Jurnal Ekonomi …, 2024 - ejurnal.faaslibsmedia.com
This study aims to describe the word-of-mouth marketing communication strategy of the
Japanese tourism company Dira Park Balung Jember Regency. This research is a type of …

Digital Marketing Innovations and Their Impact on Consumer Behavior in Indonesia's E-commerce

OSMOS Matompo - BizNesia: Journal of Business …, 2025 - journals.ai-mrc.com
Digital health communication has increasingly become a central focus in healthcare, with
many studies examining the adoption of technologies such as telemedicine and mobile …

[引用][C] Social media influencers and immersive technologies for dynamic consumer behavior

G Spais, V Jain, J Ford - Journal of Consumer Behaviour, 2023 - Wiley Online Library
Over the past 20 years, the development of digital technology has significantly impacted
business operations and how consumers interact, acquire information, and make purchases …

[引用][C] Manajemen Pemasaran Modern

B Purba, SA Sitorus, DW Mandagi, HMP Simarmata… - 2024 - Yayasan Kita Menulis