Framing the customer journey: touch point categories and decision-making process stages
A Towers, N Towers - International journal of retail & distribution …, 2022 - emerald.com
Purpose This paper aims to define and frame the understanding of customer journeys,
associated areas of consumer decision-making process stages and touch point categories …
associated areas of consumer decision-making process stages and touch point categories …
A holistic perspective model of plenary online consumer behaviors for sustainable guidelines of the electronic business platforms
P Puengwattanapong, A Leelasantitham - Sustainability, 2022 - mdpi.com
The holistic perspective model is a concept of three stages that considers the whole of
online consumer behavior. It is based on dynamic aspects and overview measurement to …
online consumer behavior. It is based on dynamic aspects and overview measurement to …
The influence of multicultural experience on attitudes towards new foods in the US
Many people are resuming overseas sojourns for tourism, studying abroad, and emigration
to foreign countries, contributing to the increasingly diverse population in the United States …
to foreign countries, contributing to the increasingly diverse population in the United States …
The effects of acculturation on Hispanic Americans' perceptions of shoplifting
EP Becerra, G Brynildsen, P Korgaonkar - Journal of Retailing and …, 2022 - Elsevier
Retailers face many issues, some brought by immigration, such as managing and/or
appealing to an increasingly diverse population and employees, and other factors such as …
appealing to an increasingly diverse population and employees, and other factors such as …