Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …

Promoting the digital transformation of businesses and ESG (Environmental, Social, and
Governance) performance can significantly benefit from research on the impact of small and …

This research aims to analyze and synthesize the research articles published over the past
ten years, from 2012 to 2022, that deal with green marketing and digital marketing. The …

This study addresses the challenges of digitally transforming teams from conventional to
virtual environments in response to the unique conditions of a global pandemic lock-down …

The healthcare supply chain involves the manufacturing and delivery of medicines at the
right time, at the right place, and in the correct quantity. In the world of uncertainties …

In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …

The advancement in technology has fostered the prevalence of the Internet of Things (IoT),
which enhances healthcare business quality, offers a seamless customer experience, and …

Digitalization in the health care sector has led to growth of communication channels and
customer touchpoints within these channels. In this context, omnichannel integration quality …

With the deep popularity of mobile Internet, the “eyeball economy” is more active than ever.
Driven by powerful modern media, livestreaming, as a new form of attracting public attention …