Managing channel profits with positive demand externalities

L Gao, D Jian, M Gumus, BK Mishra - Management Science, 2025 - pubsonline.informs.org
Demand externalities arise when past sales stimulate future demand. They pervade many
consumer markets. To penetrate such markets, how should manufacturers contract with …

[HTML][HTML] Bertrand competition under network externalities

M Aoyagi - Journal of Economic Theory, 2018 - Elsevier
Two firms engage in price competition to attract buyers located on a network. The value of
the good of either firm to any buyer depends on the number of neighbors on the network …

Optimal pricing with sequential consumption in networks

J Zhou, YJ Chen - Operations Research, 2018 - pubsonline.informs.org
In this paper, we consider a model with a monopoly firm who sells social goods sequentially
to a group of customers in a network. We show that, with symmetric social interactions, the …

Coordinating adoption decisions under externalities and incomplete information

M Aoyagi - Games and Economic Behavior, 2013 - Elsevier
A monopolist sells a good whose value depends on the number of buyers who adopt it as
well as on their private types. The seller coordinates the buyersʼ adoption decisions based …

Optimal sales schemes for network goods

A Parakhonyak, N Vikander - Management Science, 2019 - pubsonline.informs.org
This paper considers a monopolist's product-launch strategy in the presence of network
effects, focusing on how to exploit these effects to the maximum possible extent. In our …

Optimal selling scheme in social networks: hierarchical signaling, sequential selling, and chain structure

J Zhou, CN Liao, YJ Chen - Production and Operations …, 2023 - journals.sagepub.com
We study the optimal selling scheme when a seller sells a product/service with a positive
consumption externality, and customers are uncertain about the product's/service's value …

Social learning and delay in a dynamic model of price competition

M Aoyagi, M Bhalla, H Gunay - Journal of Economic Theory, 2016 - Elsevier
This paper studies dynamic price competition between two firms selling differentiated
durable goods to two buyers whose valuations of the two goods depend on their own private …

The limit of targeting in networks

J Li, J Zhou, YJ Chen - Journal of Economic Theory, 2022 - Elsevier
This paper studies the value of network-based targeting within a class of network games
with strategic complements, where the designer can target a group of seed players as first …

[HTML][HTML] Information design through scarcity and social learning

A Parakhonyak, N Vikander - Journal of Economic Theory, 2023 - Elsevier
We show that a firm may benefit from strategically creating scarcity for its product, in order to
trigger herding behaviour from consumers in situations where such behaviour is otherwise …

Simultaneous vs. Sequential Product Release

N Chen, S Farajollahzadeh, M Hu - 2023 - papers.ssrn.com
We investigate the strategic choices of a content creator of serial content where the attraction
level of content is unknown to the creator and heterogeneous customers before its debut …