Artificial intelligence (AI) brings forth many opportunities to contribute to the wellbeing of
individuals and the advancement of economies and societies, but also a variety of novel …

The COVID-19 pandemic has disrupted the customers habits of purchasing as well as
shopping behaviours. This study seeks to develop an integrated model of the critical role of …

The rise of the “post-pandemic new digital consumer” who cherishes personalization,
demands trust and expects immersive online experiences has led brands to reexamine their …

TikTok has implemented e-commerce functions, such as short video media, images, and
livestreaming for selling products, that make it a social commerce platform. As an emerging …

This paper proposes a model for the formation of online purchase intention based on
perceived value, trust and the antecedents of perceived security and privacy, using the …

Purpose In the complex environments of online personalization, multiple factors have been
considered to explain consumers' online behaviour, but largely without considering the role …

The importance of e-commerce continues to grow in retail, providing companies with a tool
to improve commercial and marketing strategies. In this context, understanding this …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

The aim of the present work is to contribute to the study of use intention for technologies
related to the increasingly popular massive open online courses (MOOCs). Informed by a …

To save time and reduce treatment costs, an increasing number of people are seeking
medical services from online healthcare platforms. However, individuals face many threats …