In two studies employing fictitious and real brands, this paper shows that brand attachment
goes beyond attitude and fit in determining consumers' behavioral reactions to brand …

Understanding consumer decision-making (CDM) styles is essential for market
segmentation, positioning and crafting marketing strategies within a market. Few studies …

Consumer innovativeness and new product purchasing literatures are replete with solid yet
unrelated theories that have not been considered simultaneously as part of a larger …

Purpose Increasingly, the logistics industry offers innovative solutions that interact with end-
consumers directly. The purpose of this paper is to examine the consumer participation …

One unwelcome side effect accompanying the rise of e-commerce concerns the increase in
cyber-crime, which in turn contributes to consumer fear of online identity theft (FOIT). This …

This study introduces affect-as-information theory to the service encounter, integrates it with
the peak and end model of affect, and thereby shows that these dynamic customer and …

Research summary: When describing the future, executives draw analogies between time
and space (“we are on the right path,”“the deadline is approaching”). These analogies …

We demonstrate that anticipating pride from resisting temptation facilitates self-control due to
an enhanced focus on the self while anticipating shame from giving in to temptation results …

People may use the self-regulatory strategy of forming implementation intentions (ie, if-then
plans) to make better consumer decisions and facilitate the translation of those decisions …

The present work examines the role of creativity-contingent monetary versus social-
recognition rewards on creative performance and provides new insights into the underlying …