Customer engagement behaviour on social commerce platforms: An empirical study
AH Busalim, F Ghabban - Technology in society, 2021 - Elsevier
Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …
paradigm, which is called social commerce. This development has changed the customers' …
Customer engagement with tourism social media brands
In tourism, customer engagement has been found to boost loyalty, trust and brand
evaluations. Customer engagement is facilitated by social media, but neither of these …
evaluations. Customer engagement is facilitated by social media, but neither of these …
Impact of mobile banking failure on bank customers' usage behaviour: the mediating role of user satisfaction
Purpose This study seeks to observe the association between mobile banking failures, use
of m-banking and customer engagement to determine the contribution of user satisfaction …
of m-banking and customer engagement to determine the contribution of user satisfaction …
The relationship between customer engagement, satisfaction, and loyalty
HH Al-Dmour, WK Ali, RH Al-Dmour - International Journal of …, 2019 - igi-global.com
This article examines how customer engagement influences customer satisfaction,
experience, trust, and loyalty in the context of mobile banking as well as the role of customer …
experience, trust, and loyalty in the context of mobile banking as well as the role of customer …
Instagram, Facebook or Twitter: which engages best? A comparative study of consumer brand engagement and social commerce purchase intention
Social media networks compete with each other, and they make an effort to increase their
number of users while at the same time trying to create engagement. That is because a …
number of users while at the same time trying to create engagement. That is because a …
Customer engagement design during the COVID 19 pandemic, mutual trust and intelligent automation: a conceptual perspective
AA Alfalih - Journal of innovation and entrepreneurship, 2022 - Springer
The adoption and use of artificial intelligence, and the application of this concept through the
development and implementation of intelligent automation is not considered simply as an …
development and implementation of intelligent automation is not considered simply as an …
[HTML][HTML] Towards sustainable consumption: generation Z's views on ownership and access in the sharing economy
The sharing economy substitutes owning with accessing, promoting sustainable
development by reducing excessive consumption and resource overuse, which harm the …
development by reducing excessive consumption and resource overuse, which harm the …
The effect of customer engagement on customer loyalty: indication from the insurance industry in Jordan
R Ibrahim Mohamad Ibrahim, P Bayram - Journal of Financial Services …, 2024 - Springer
This study focuses on the examination of the effect of customer engagement practices on the
customers' loyalty. It then considers the investigation of the intermediating role of customer …
customers' loyalty. It then considers the investigation of the intermediating role of customer …
Adapting and validating scale of customer engagement in online travel communities
Increasing attention towards customer engagement has caused its measurement to remain
a highly debated issue among scholars. This study adapts and validates measurement …
a highly debated issue among scholars. This study adapts and validates measurement …
Ulusal Literatürde Müşteri Katılımının Kavramsallaştırılması ve Öne Çıkan Temalar Üzerine Bibliyografik Bir Analiz
Amaç–Müşteri katılımı, işletmelerin müşterilerle yakın ilişki kurmasını ve bu ilişkinin
sürdürülebilir olmasını sağlayan önemli bir kavramdır. Kurulan yakın ilişkiler işletmelere …
sürdürülebilir olmasını sağlayan önemli bir kavramdır. Kurulan yakın ilişkiler işletmelere …