Research question The number of studies dealing with digital innovation in sport marketing
has increased rapidly in recent years. These studies address the global phenomenon of …

Using service dominant logic as the theoretical framework, this study examines the
associations between consumer engagement, two dimensions of value co-creation (co …

The esports industry still exhibits progressive growth driven by digital transformation and an
increasing followership. Such dynamic development involves manifold interactions between …

Purpose Electronic Sports (eSports) is an emerging sector of the sports and entertainment
industry experiencing an accelerated increase in consumer and sponsor demand. This …

Purpose This study aims to provide in-depth insight into how value is co-created on different
levels of context (ie dyads, triads and networks) within a service ecosystem, and thus …

Value conceptualisation has shifted from a firm's standpoint to the ecosystem perspective
involving multiple actors who integrate resources for value co-creation. This paper presents …

Studies have shown the direct and positive influence of the co-creation of value on the
performance of organizations. However, current knowledge about what and how co-creation …

Electronic sports (eSports) represent an emerging sector of the sport and entertainment
industry with still-evolving consumer demand (Funk et al., 2018). Although highly …

Research in platform ecosystem development has gained considerable attention in the last
decade, building on technology and digital platforms, open, trusted, innovative engagement …

Background. It cannot be denied that sport ecosystem consists of complex stakeholders.
According to that, smart orchestration was needed to permit integration and promote active …