A social CRM analytic framework for improving customer retention, acquisition, and conversion

S Lamrhari, H El Ghazi, M Oubrich… - … Forecasting and Social …, 2022 - Elsevier
Abstract Social Customer Relationship Management (social CRM) has become one of the
central points for many companies seeking to improve their customer experience. It …

The Importance of e-Recruitment within a Smart Government Framework

G Koman, D Toman, R Jankal, P Boršoš - Systems, 2024 - mdpi.com
This literary review examines the current state of research in the field of e-recruitment within
the framework of smart government and its implementation in the context of modern public …

Modern trends in business management in the light of globalization

A Cambalikova - SHS Web of Conferences, 2021 - shs-conferences.org
Research background: Under the influence of globalization and internationalization,
corporations are emerging, and competition is taking on an international dimension. For …

The mediating role of sustainable dynamic capabilities in the effect of social customer relationship management on sustainable competitive advantage: a study on …

SA Alenazi, TM Alanazi - Sustainability, 2023 - mdpi.com
This study aims at investigating the mediating role of sustainable dynamic capabilities in the
effect of social customer relationship management on sustainable competitive advantage …

Brand extension in FMCG sector through social media enabled CRM and investigating its impact on brand equity

R Verma, M Kumar - Building a brand image through electronic …, 2022 - igi-global.com
Web technologies have enabled companies to have a personalized and interactive
relationship with the customers, thus engaging customers in improved experience. The …

Dampak Penerapan Sosial CRM dan Peran Instagram sebagai Alat Promosi Pariwisata (Jawa Timur Park3)

UH Yulianto - 2023 - jurnal.stiealwashliyahsibolga.ac.id
Kemajuan teknologi dan komunikasi saat ini berdampak pada perubahan Revolusi Industri,
termasuk Industri Pariwisata. Penggunaan komputer dan Internet of Things (IoT) dalam …

[PDF][PDF] Keputusan Pembelian On-Line Melalui Sosial Media Pemasaran Usaha Mikro Dan Kecil Sebuah Pendekatan Literatur

L Saragih, WJ Tarigan - Manajemen: Jurnal Ekonomi, 2020 - jurnal.usi.ac.id
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh media sosial pemasaran
(SMM) terhadap keputusan pembelian konsumen berbelanja Online pada usaha mikro dan …

The impact of online communities-based social customer relationship management (S-CRM) on customer loyalty and brand image on hotels

Y Ibrahim, TM Abbas, MA Kamal - Journal of Association of Arab …, 2021 - journals.ekb.eg
Despite the enormous importance of social customer relationship management (SCRM),
customer loyalty, and brand image in the hospitality sector, research on this element in …

Investigating critical factors of social CRM adoption using technology, organization, and environment (TOE) framework and analytical hierarchy process (AHP)

D Amelina, AN Hidayanto, NFA Budi… - 2016 International …, 2016 - ieeexplore.ieee.org
Over the past three years, we have tracked the rising adoption of Web 2.0 technologies, both
for individual and organizational. Enterprises believe Web 2.0 will provide new ways for …

[PDF][PDF] 绩效期望差距对中国企业跨国并购进入模式的影响研究

吴小节, 陈小梅, 汪秀琼, 王雪丽 - 管理学报, 2021 - manu68.magtech.com.cn
基于绩效反馈理论和制度理论, 以2016~ 2018 年进行跨国并购的355 家沪深A
股上市公司为研究样本, 探讨了中国企业跨国并购进入模式的选择如何受到历史绩效期望差距和 …