This research paper aims to explore the entrepreneurship opportunities for young female students in emerging nations. Adopting the technology acceptance model paradigm, the …
H Han, S Trimi - Expert systems with applications, 2018 - Elsevier
Reverse logistics initiatives with social commerce not only provide opportunities for firms to create new sources of revenue but also demonstrate their corporate social responsibility via …
J Yun, D Lee, M Cottingham, H Hyun - Journal of Retailing and Consumer …, 2023 - Elsevier
Live commerce (L-commerce) is an emerging distribution channel that has transformed consumer shopping preferences. Owing to the COVID-19 pandemic, consumers' need for …
IK Wai Lai, Y Liu - Journal of theoretical and applied electronic commerce …, 2020 - mdpi.com
Nowadays, product placements are commonly presented on mobile social media but related studies are rare. The main purpose of the study is to investigate the effects of content …
Purpose Social commerce (s-commerce) offers community-based platforms that facilitate customer-to-customer interactions and the development of customers' social shopping …
Purpose This study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers …
P Gupta, F Zhang, S Chauhan, S Goyal… - Journal of Enterprise …, 2024 - emerald.com
Purpose This study aims to examine the factors (Stimuli) enhancing perceived utilitarian, social and conditional values (Organisms) of social commerce (s-commerce) platforms and …
Government regulations that limit social and community activities to reduce the spread of COVID-19 have a very negative impact on the economy. This negative impact has a more …