Crisis marketing in the FMCG sector: a review of strategies Nigerian brands employed during the covid-19 pandemic

IO Adekuajo, CA Udeh, AA Abdul… - International Journal of …, 2023 - fepbl.com
The COVID-19 pandemic has ushered in a wave of unprecedented challenges across
global markets, with Nigeria's Fast-Moving Consumer Goods (FMCG) sector being no …

[HTML][HTML] Participatory governance for the temporary use of urban abandoned areas. A socio-spatial approach to the “Old Hospital” area in Alexandroupolis, Greece

E Kostaki, Y Frangopoulos, A Makridou, N Kapitsinis - Cities, 2024 - Elsevier
The reuse of urban abandoned areas, which is constantly increasing, is necessary for urban
sustainable development. This paper seeks to examine whether temporary use adopting …

[HTML][HTML] Evaluating the effectiveness of online destination marketing campaigns from a sustainability and resilience viewpoint: The case of “this is athens & partners” in …

E Vlassi, A Papatheodorou, N Karachalis - Sustainability, 2024 - mdpi.com
The need for a consistent marketing evaluation framework has been highlighted by
destination authorities, who in collaboration with academia and marketing professionals …

[图书][B] Adaptable Cities and Temporary Urbanisms

L Andres - 2025 - books.google.com
Cities are typically thought of as permanent. Structures, streets, infrastructure, and other
features of the built environment, even if they are periodically replaced, are intended to …

Preface: Policy mobilities–geographical perspectives on policies on the move

S Schäfer - Geographica Helvetica, 2022 - gh.copernicus.org
The topic of policy mobilities has emerged as one of the major strands in scientific
communities interested in the diffusion, adaptation, and resonance of policies in the global …

[HTML][HTML] From School Gardens to Community Oases: Fostering Environmental and Social Resilience in Urban Spaces

I Dimouli, D Koumparou, SK Golfinopoulos - Geographies, 2024 - mdpi.com
This case study in the municipality of Acharnes, Greece, examines a local initiative that
transforms schoolyards into community gardens, involving teachers, pupils, parents …

Urban Mega-Projects, Cultural Flagships and Their Effect on the Destination Image and Visitor Economy: The Case of the Waterfront of the Metropolitan Area of …

N Karachalis, E Sarantakou - … of the International Association of Cultural …, 2022 - Springer
Tourism-led urban regeneration strategies, the role of cultural flagships and their
sustainability have been discussed critically in various research works the last three …

Site-specific artistic practices as potential ways of urban co-existence and transcultural dialogue: the case of two Athenian squares

M MAGKOU, K PROTONOTARIOU… - Comunicazioni …, 2022 - torrossa.com
In Greece during the last decade, in a context of crisis and precarity, artistic practices
significantly increased their presence in public space often aiming at engaging the social …

Temporary housing environments in urban areas–challenges and key findings for implementation

D Österreicher, T Fischer… - MATEC Web of …, 2024 - matec-conferences.org
Cities are increasingly confronted with the need to provide shortterm and cost-efficient
housing as several factors, such as natural disasters, migration due to political or climatic …

[HTML][HTML] Unveiling Creative Economy Resilience in Indonesia amidst the Global Pandemic: A Media Analysis

DN Kusumaningrum, DM Prasetya… - Innovation in the Social …, 2024 - brill.com
In light of the evolving post-covid-19 global development agenda, this article delves into the
conceptualization of resilience within the creative economy as portrayed in public discourse …