This chapter discusses main opportunities and challenges of assessing and utilizing
personality traits in personalized interactive systems and services. This unique perspective …

Personality, as defined in psychology, accounts for the individual differences in users'
preferences and behaviour. It has been found that there are significant correlations between …

Recently, recommender systems for various types of resource received lots of attention due
to the need for finding interesting resources from gigantic body such as World Wide Web or …

Recommender systems have long played indispensable roles in e-commerce by helping
users find their preferred products efficiently and accurately. In recent years, some …

Nowadays, recommender systems are present in many daily activities such as online
shopping, browsing social networks, etc. Given the rising demand for reinvigoration of the …

ABSTRACT Electronic-word-of-mouth (eWOM) plays a crucial role not only in analyzing
customer decision-making but also in enhancing the revenue and brand image of service …

Psychological targeting tries to influence and manipulate users' behaviour. We investigated
whether users can protect themselves from being profiled by a chatbot, which automatically …

This paper contributes to the literature on nation branding. We investigate how a country's
attributes, as reflected by its cinema, built travel destination attractiveness for consumers …

Majority of the e-commerce sites implement Recommender Systems (RS) to help users
navigate through the large search space and assist their decision making process by …

Facebook is the largest and the most popular online social network application that records
large amount of users' behavior expressed in various activities such as Facebook likes …