While the rise of artificial intelligence (AI) tools holds promise for delivering benefits, it is
important to acknowledge the associated risks of their deployment. In this article, we conduct …

Purpose The objective is to identify the effects of suspicion as well as knowledge gaps,
especially in noninterpersonal contexts. This study aims to propose a robust framework for …

Most recent research examining the influence of story-based advertisements on persuasion
leverages theories of narrative and character involvement. These theories emphasize …

Affective forecasting involves predicting our emotional response to a future event. Previous
research has found that individuals tend to overestimate the intensity of their emotional …

As the field of artificial intelligence (AI) continues to progress, the use of AI-powered
chatbots, such as ChatGPT, in higher education settings has gained significant attention …

Hope, gratitude, fear, and disgust may all be key to encouraging preventative action in the
context of COVID-19. We pre-registered a longitudinal experiment, which involved monthly …

Consumers frequently forecast how their choices will make them feel in future consumption
situations. One possible influence during such affective forecasting is their current emotional …

When exposed to advertisements, consumers are often suspicious of brand claims. To that
end, prior research has explored how individuals evaluate claims to form a judgement under …

It is widely accepted that affect is associated with motivation, decision making and well-
being. Studies from various domains suggest that anticipated affect is a key determinant of …

The role of emotions and cognition in entrepreneurship and strategic decision-making
research has thus far been relatively neglected. In this research, we investigate how anger …