This article examines digital transformation and technology adoption within small and
medium-sized enterprises (SMEs) in developing countries. It focuses on identifying the …

Social Media (SM) have become an essential tool for the marketing of products and
services, affecting customer Purchase Intention (PI). However, experts have no agreement …

This study aims to examine the impacts of Machine Learning (ML) and Artificial Intelligence
(AI) capabilities on Business Performance (BP) of technology enterprises in the Kingdom of …

Purpose is a pillar that SMEs must work on and communicate to adapt to new needs and
trends that require meaning and awareness. Using quantitative methodology, the content …

This study examines the importance of digital technology-based marketing as a strategy to
develop Micro, Small and Medium Enterprises (MSME). The method used was the study of …

Trong bối cảnh toàn cầu hóa và sự phát triển không ngừng của công nghệ, sản phẩm
OCOP đóng vai trò quan trọng trong việc phát huy giá trị kinh tế và văn hóa của địa phương …

Numerous comprehensive investigations have been carried out regarding social media
usage, yet the factors driving its adoption within organizations, particularly small and …