Starbucks' innovative approach: a pilot discussion about how to enhance customer experiences in the hospitality sector
H Oe, F Deng - … Journal of Business and Systems Research, 2024 - inderscienceonline.com
Starbucks is a US multinational corporation known for riding the wave of globalisation
through business innovations that improve customer convenience. This study focuses on the …
through business innovations that improve customer convenience. This study focuses on the …