DOI: 10.18775/jibrm. 1849-8558.2015. 26.3001 URL: http://dx. doi. org/10.18775/jibrm. 1849-
8558.2015. 26.3001 In the last years, research investigating consumer behaviour and how …

The last forty years of social science research have produced over 12,000 articles on
priming. The range, complexity, and novelty of priming effects are hard to comprehend, let …

A large retailer habitually sends special offers and catalogues to previous customers. Yet
unfocused mass mailing is expensive–and annoying for recipients with no further interest in …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

This work examines the process through which thrift versus prestige goals can
nonconsciously affect decisions in a choice task. Drawing upon research on nonconscious …

Consumers often become “stuck in a rabbit hole” when consuming media. They may watch
several YouTube videos in the same category or view several thematically similar artistic …

We examine three sets of established behavioral hypotheses about consumers' in-store
behavior using field data on grocery store shopping paths and purchases. Our results …

How do consumers evaluate combinations of items representing conflicting goals? In this
research, the authors examine how consumers form value judgments of combinations of …

We propose that consumers have mental budgets for grocery trips that are typically
composed of both an itemized portion and in-store slack. We conceptualize the itemized …

This research investigates how the social elements of a retail store visit affect shoppers'
product interaction and purchase likelihood. The research uses a bivariate model of the …