As technology has simplified meeting basic needs, humans have cultivated increasingly
psychological avenues for occupying their consumption energies, moving from consuming …

Despite the rapid increase in online shopping, the literature is silent in terms of the
interrelationship between perceived risk factors, the marketing impacts, and their influence …

This book provides one of the first unified accounts of the dynamic aspects involved in the
strategic behavior in queues. The author presents the material in an easy style with mostly …

Recently, with increasing customer awareness about environmental issues, guests staying
in hotels and potential consumers are more and more concerned about environmentally …

The cross-product term in moderated regression may be collinear with its constituent parts,
making it difficult to detect main, simple, and interaction effects. The literature shows that …

This research examines the relationship between narcissistic personality characteristics in
Chief Executive Officers (CEOs) and firms' innovation outcomes. The authors argue that …

Recently, social media marketing has become an effective tool for restaurants to gain
visibility, increase customer engagement, and boost sales. Through social media marketing …

Kewirausahaan digital menjadi topik hangat karena perkembangan teknologi dan kemajuan
infrastruktur mengkreasikan berbagai peluang bagi wirausaha. Perhatian besar masyarakat …

Online user-generated content in various social media websites, such as consumer
experiences, user feedback, and product reviews, has increasingly become the primary …

The authors test a value chain model entailing a progression of influence from retail
employee job perceptions→ retail employee job performances→ customer evaluations→ …