T Tanadi, B Samadi, B Gharleghi - Asian Social Science, 2015 - researchgate.net
This study examines the role of perceived risk and perceived benefit in improving the online intention among Generation-Y in Malaysia. The purpose of this study is to identify the valid …
M Shukla, V Jain, R Misra - Asia Pacific Journal of Marketing and …, 2021 - emerald.com
Purpose The study examines how young working women are motivated by online shopping. The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and …
The perception of consumers related to the benefits of using online channels for shopping is an important factor in the determination of their intention to shop online. This study aims to …
P Kansra, S Oberoi - International Journal of Social Ecology and …, 2022 - igi-global.com
With the technological advancement, shopping behaviour among the young consumers undergone a paradigm shift. Online shopping has made the market available at a single …
DN Permatasari, M Muthohar - Asian Journal of Economics …, 2023 - editor.journal7sub.com
Aims: This study examines the effect of perceived risk on consumers' online purchase intention at e-commerce for a specific clothing product. Mainly, in this research, there are six …
K Prachaseree, N Ahmad, NM Isa - ABAC Journal, 2022 - assumptionjournal.au.edu
In this era, the study of brand equity for online retailers is essential for marketing strategy development. However, due to a lack of consensus about the definition and …
Consumers' shop online because of their declining interest in traditional shopping formats and by the intervention of the internet is continuing its momentum in consumers' daily lives …
The development of e-commerce and popularization of Internet have increased the popularity of online shopping worldwide. Nevertheless, Malaysian consumers are often …
MF Jalil, A Ali - International Journal of Business …, 2021 - inderscienceonline.com
Online shopping has grown rapidly in Malaysia but there are still a lot of university students who are unwilling and refuse to shop online. Therefore, the purpose of this study is to …