Influence of consumers' perceived risk on consumers' online purchase intention

SK Ariffin, T Mohan, YN Goh - Journal of research in Interactive …, 2018 - emerald.com
Purpose This paper aims to examine the relationship between six factors of consumers'
perceived risk and consumers' online purchase intentions. In particular, this study will …

[PDF][PDF] The impact of perceived risks and perceived benefits to improve an online intention among generation-Y in Malaysia

T Tanadi, B Samadi, B Gharleghi - Asian Social Science, 2015 - researchgate.net
This study examines the role of perceived risk and perceived benefit in improving the online
intention among Generation-Y in Malaysia. The purpose of this study is to identify the valid …

Factors influencing smartphone based online shopping: an empirical study of young Women shoppers

M Shukla, V Jain, R Misra - Asia Pacific Journal of Marketing and …, 2021 - emerald.com
Purpose The study examines how young working women are motivated by online shopping.
The study tests the relationship between Internet self-efficacy (ISE), website aesthetics, and …

The effect of perceived benefit on consumer based brand equity in online shopping context

EG Sözer, ME Civelek - Ege Academic Review, 2018 - dergipark.org.tr
The perception of consumers related to the benefits of using online channels for shopping is
an important factor in the determination of their intention to shop online. This study aims to …

Determinants of online purchase intention among young consumers in Punjab: a cross-sectional study

P Kansra, S Oberoi - International Journal of Social Ecology and …, 2022 - igi-global.com
With the technological advancement, shopping behaviour among the young consumers
undergone a paradigm shift. Online shopping has made the market available at a single …

The Effect of Perceived Risk on Consumer's Online Purchase Intention at Zalora for Muslim Clothing Product

DN Permatasari, M Muthohar - Asian Journal of Economics …, 2023 - editor.journal7sub.com
Aims: This study examines the effect of perceived risk on consumers' online purchase
intention at e-commerce for a specific clothing product. Mainly, in this research, there are six …

Reviews of Brand Equity for Online Retailers

K Prachaseree, N Ahmad, NM Isa - ABAC Journal, 2022 - assumptionjournal.au.edu
In this era, the study of brand equity for online retailers is essential for marketing strategy
development. However, due to a lack of consensus about the definition and …

[PDF][PDF] mpact of Online Store Atmospherics on Brand Equity: An Empirical Analysis on Wellness Products

AS Manideep, D Yedukondalu… - International Journal of …, 2020 - researchgate.net
Consumers' shop online because of their declining interest in traditional shopping formats
and by the intervention of the internet is continuing its momentum in consumers' daily lives …

[PDF][PDF] Barriers to online shopping among generation X: A Malaysian perspective

HY Tang, CY Lee, LC Leow, JZ Ng, WYY Ngai - 2016 - eprints.utar.edu.my
The development of e-commerce and popularization of Internet have increased the
popularity of online shopping worldwide. Nevertheless, Malaysian consumers are often …

Perceived risks towards purchase intention among university students in Sarawak: the mediating effect of consumer trust

MF Jalil, A Ali - International Journal of Business …, 2021 - inderscienceonline.com
Online shopping has grown rapidly in Malaysia but there are still a lot of university students
who are unwilling and refuse to shop online. Therefore, the purpose of this study is to …