Universally digital music is believed to be the most appealing, and relaxing experience
generator for the human mind. Different brands use music as a strategic tool for gaining …

Sustainable brand equity denotes the perceived brand equity by consumers, influenced by
companies' non-financial and environmental practices. To cultivate sustainable brand …

China apparel customization brands (CACBs) have been recently growing in massive
quantities despite being in their infancy stages of brand value building. Although scholars …

Penelitian ini bertujuan untuk menguji dan menganalisis peran customer-based brand
equity terhadap customer loyalty jaminan sosial Ketenagakerjaan. Populasi penelitian ini …

Renting is the New Black? Page 1 Supervisor: Veronika Tarnovskaya Examiner: Mats Urde
Renting is the New Black? A Qualitative Study investigating Millennial’s Perceptions of Luxury …

This study aims to investigate consumers' perceptions of luxury fashion brands and whether
these perceptions differ with and without the context of luxury rental platforms. A qualitative …

Metod: Vi har använt oss av ett deduktivt tillvägagångssätt. En kvalitativ forskningsmetod i
form av tio semistrukturerade intervjuer har genomförts i datainsamlingen, tillsammans med …