This paper reviews the research ideas around consumer response to product design. From
the product side, we discuss the most significant design features preferred by average …

Product appearance is one of the crucial factors that influence consumers' purchase
decisions. The attractiveness of product appearance is mainly determined by the inherent …

The question of whether consumer purchasing decisions are conscious choices or
unconscious has long been studied in marketing. The ability to measure mental changes …

Design aesthetics play a crucial role in product design. Stakeholders expect to develop
highly valuable premium products by improving the design aesthetics of products …

Mass personalisation production is one of the strategic priorities for the next transformation
of the production paradigm and market economy. With the purpose of offering personalised …

Exploring what types of app icons are attractive has been a topic of great interest in recent
years. The main purpose of this study was to explore the neural mechanism of attention …

Animation is a design element that has “eye-catching” appeal in the consumer attention
market. Businesses invest significant resources to incorporate animated elements in the …

Kansei evaluation is crucial to the process of Kansei engineering. However, traditional
methods are subjective and random. In order to eliminate the differences of individual …

Even though humanoid robots are being applied to diverse areas, the formation of users'
preference for the appearance of humanoid robots remains unknown. The present study …

This study investigates how an anthropomorphic app icon affects users' responses from an
emotional standpoint. The design is a case-study/laboratory experiment in which 50 …