Sustainable consumption requires that people, companies, and nations promote correct use
of their resources in the interest of environmental protection and ecosystem integrity. Given …

Consumers' exposure to online reviews influences their online retail shopping behavior.
They search for reviews while evaluating products for purchase decisions. Past studies have …

Purpose This study aims to examine the direct and indirect effects of electronic word of
mouth (eWOM) on mindful consumption behaviour (MCB) in a sustainable clothing purchase …

Sustainable consumption, provision of a clean and healthy environment, as well as
improvements to the quality of life of current and future generations, are all integral parts of …

Purpose The main concern of this research is to examine the indirect effects servant
leadership on organisational sustainability (OS) through creativity and psychological …

This study employs a multimethod approach to examine the factors motivating consumers to
interact with brands through live‐streaming platforms and how they affect their hedonic well …

Purpose The main purpose of this paper is to examine the direct effects of knowledge
sharing and systems thinking on creativity and organizational sustainability in the hotel …

Social media has become an integral part of our daily lives. Influencers have emerged as
significant players in promoting sustainable consumption in recent years. With their reach …

Purpose The acceptance of Islamic banking services by non-Muslim customers is not
promising in the Malaysian context. Thus, this study aims to examine the effect factors that …

Artificial intelligence (AI) is reshaping the online shopping experience. However, there is
limited information on consumers' interaction with AI elements embedded in electronic …