The authors review the behavioral underpinnings of consideration set formation and revisit
the theoretical and empirical evidence that led them to develop an individual level model of …

▪ Abstract Consumer behavior continued to attract additional researchers and publication
outlets from 1993 through 1996. Both general interest and domain-specific scholarly …

While judgment has hitherto typically been viewed as a discrete decision process, we
propose that it be conceptualized instead as a continuous and dynamic process of …

We propose that attributions about an endorser truly liking, using, or desiring a promoted
product mediate the relationship between source and message factors and persuasion via …

This paper develops a general service sector model of repurchase intention from the
consumer theory literature. A key contribution of the structural equation model is the …

Consumer decision making has been a focal interest in consumer research, and
consideration of current marketplace trends (eg, technological change, an information …

The authors examine the implications of electronic shopping for consumers, retailers, and
manufacturers. They assume that near-term technological developments will offer …

This article reflects upon and updates our prize‐winning paper,'First‐mover
advantages,'which was published in SMJ 10 years ago. We discuss the evolution of the …

High-technology markets represent unique problems for organizational buyers and, in turn,
for their existing and potential vendors. These problems are due to high levels of uncertainty …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …