A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …

Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …

Administrative and medical processes of the healthcare organizations are rapidly changing
because of the use of artificial intelligence (AI) systems. This change demonstrates the …

Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …

With the increased momentum of knowledge generation in the field of research, systematic
reviews are essential to epitomise the state of extant literature and for theory building. In this …

Literature review is part and parcel of scholarly research. Though many literature review
guides are available, they remain limited because they do not adequately account for the …

Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Meta‐analysis is a research method for systematically combining and synthesizing findings
from multiple quantitative studies in a research domain. Despite its importance, most …

Bibliometric analysis is a popular and rigorous method for exploring and analyzing large
volumes of scientific data. It enables us to unpack the evolutionary nuances of a specific …

Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …