Does values impact intention to use sustainable mobility? An evidence from metropolitan cities of India
SD Kulkarni, S Kaur, A Ray, V Mishra - Research in Transportation …, 2025 - Elsevier
The increasing awareness of environmental concerns, climate change and associated
issues has prompted shift towards sustainable mobility. This research aims to investigate the …
issues has prompted shift towards sustainable mobility. This research aims to investigate the …
Antecedents to the Adoption of Digital Marketing by Start-Ups Under Startup-India and E-Governance Initiatives: A BRT Perspective
India is witnessing a dual transformation marked by technological advancements and a
surge in entrepreneurial activity following the launch of various e-governance schemes and …
surge in entrepreneurial activity following the launch of various e-governance schemes and …
[引用][C] Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India: Through the Lens of Theory of Planned Behavior
Purpose: The purpose of the study was to leverage the unique approach of the theory of
planned behavior (TPB) to evaluate and comprehend the consumer attitude and buying …
planned behavior (TPB) to evaluate and comprehend the consumer attitude and buying …
ELEKTRİKLİ ARAÇ PAZARINDA TÜKETİCİ SATIN ALMA DAVRANIŞLARININ DEĞERLENDİRİLMESİNE YÖNELİK BİR BİBLİYOMETRİK VE SİSTEMATİK ANALİZ
Yüksek çevrecilik özelliğiyle ön plana çıkan elektrikli araçların etkisi gün geçtikçe daha fazla
hissedilmektedir. Bu perspektifte tüketicilerin mevcut alışkanlıklarının değiştirebilmesi ve …
hissedilmektedir. Bu perspektifte tüketicilerin mevcut alışkanlıklarının değiştirebilmesi ve …
Neuro-Marketing as a Subset of Sensory Marketing From Lasting Imprint Becoming Memory and Impulsive Buying
M Pathak, NT Kate, S Hajra - Impact of Sensory Marketing on Buying …, 2025 - igi-global.com
In the ever-changing marketing landscape, gaining customer attention and influencing
purchase decisions necessitates inventive techniques. Traditionally, marketing has aimed to …
purchase decisions necessitates inventive techniques. Traditionally, marketing has aimed to …
Hashtag and Marketing Campaign on Twitter: From the Spectrum of Smartphone Industry Perspective
Social media has completely revolutionized how companies promote their products and
engage with their target audience. Traditionally, platforms like X (formerly Twitter) were used …
engage with their target audience. Traditionally, platforms like X (formerly Twitter) were used …