Consumers regularly make decisions. Some of these decisions are relatively simple, such
as a selecting a jam or a coffee, where the choice is entirely subjective. Others, such as …

This paper endeavors to find an optimal solution to alleviate the harmful consequences of
choice overload using assortment categorization. Past research on assortment …

Assortment “variety” is a major factor influencing consumer attraction. Brands and firms use
five assortment management strategies to improve consumers' perception of variety (size …

The number of alternatives for consumers in almost all purchase situations is increasing at
an extremely rapid pace. Although more choices may have many benefits to the consumers …

A detailed search was conducted to create a bibliography of articles related to the mission of
the Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …

This study conducted two experiments to examine the moderating impact of processing and
retrieval fluency on online group-buying conforming behavior, return tendency and, in …

Consumers regularly make decisions. Some of these decisions are relatively simple, such
as a selecting a jam or a coffee, where the choice is entirely subjective. Others, such as …

Consumers regularly make decisions. Some of these decisions are relatively simple, such
as a selecting a jam or a coffee, where the choice is entirely subjective. Others, such as …

抄録 This paper examines the effect of product display order on consumer satisfaction with
product choice in products with a wide range of color variations. The studies showed that …