In the rapidly evolving landscape of digital marketing, the integration of data analytics and
Customer Relationship Management (CRM) tools has become pivotal to the success of …

Innovative digital marketing strategies for SMEs: Driving competitive advantage and
sustainable growth Page 1 International Journal of Management & Entrepreneurship …

This paper provides a comprehensive review of strategic approaches to sustainability within
multinational corporations (MNCs), examining the frameworks, practices, and challenges …

In the rapidly evolving health industry, the integration of advanced data analytics has
become pivotal in enhancing customer experience and driving market penetration. This …

Operational costs in healthcare continue to escalate, posing significant challenges to
healthcare organizations globally. This review delves into the potential of reducing …

In the highly complex and dynamic landscape of the oil and gas industry, efficient
procurement processes are crucial for maintaining operational excellence and cost …

Small and medium-sized enterprises (SMEs) play a critical role in the economic
development of emerging markets, acting as catalysts for innovation, job creation, and …

In today's highly competitive and rapidly evolving business environment, optimizing supply
chain management (SCM) has become a critical imperative for organizations aiming to …

Data-Driven approaches to improve customer experience in banking: Techniques and
outcomes Page 1 International Journal of Management & Entrepreneurship Research …

In today's competitive business landscape, the role of strategic business leadership is
pivotal in driving product marketing success, especially within emerging markets. This paper …