The current study was done to identify the effect of the sales promotion, price discount, and
the social media on the consumers' purchase intention. Also, the moderating effect of the …

Countries face different challenges that determine their internal functioning: social
integration of minorities, development of information and technology-mediated business …

Penelitian ini bertujuan untuk meliahat bagaimana pemerintah pada kota yang menerapkan
konsep smart city memanfaatkan platform media sosisal. Kasus yang diambil adalah akun …

Brand Loyalty merupakan pusat dari sebuah strategi marketing untuk mengembangkan dan
mempertahankan konsumen, terlebih pada layanan kesehatan yang perkembangannya …

Providing the best education is the goal of every parents especially kindergarten. Sending
children to kindergarten school nowadays is the best consideration for many parents to …

This study's objective is to investigate the efficacy of brand communication activities carried
out by large Malaysian corporations on social media platforms Facebook, Twitter, and …

The study aims at determining the effect of sales promotion programs using main four
programs-price discounts, free samples, buying vouchers and celebrities-on purchasing …

The objective of the study was to determine the effect of strategic CSR communication on the
brand image of selected public universities in Kenya. The study adopted a descriptive …

While modern advertising strategies still primarily rely on traditional media, they are not able
to individually reach out to each and every one of the target audiences. Nevertheless, firms …