The evolving role of artificial intelligence in marketing: A review and research agenda

B Vlačić, L Corbo, SC e Silva, M Dabić - Journal of business research, 2021 - Elsevier
An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Exploring SWOT analysis–where are we now? A review of academic research from the last decade

MM Helms, J Nixon - Journal of strategy and management, 2010 - emerald.com
Purpose–The purpose of this study is to examine the use of the strategic management tool,
Strengths‐Weaknesses‐Opportunities‐Threats or SWOT analysis, and to assess how the …

[HTML][HTML] Exploring the boundaries of open innovation: Evidence from social media mining

JR Saura, D Palacios-Marqués, D Ribeiro-Soriano - Technovation, 2023 - Elsevier
Technological development of the last several decades has driven open innovation towards
organizational, business, social, and economic change. Open innovation has emerged as …

[PDF][PDF] Strategic framework for leveraging artificial intelligence in future marketing decision-making

N Hicham, H Nassera, S Karim - Journal of Intelligent …, 2023 - researchgate.net
Disruptive technologies such as the big data analytics, blockchain, Internet of Things, and
artificial intelligence have each impacted how businesses operate. The most recent example …

A literature review of technical analysis on stock markets

RTF Nazário, JL e Silva, VA Sobreiro… - The Quarterly Review of …, 2017 - Elsevier
Several studies have been published in the last 55 years exploring technical analysis.
However, there is a lack of research that consolidates the available knowledge concerning …

An agent‐based model of farmer decision‐making and water quality impacts at the watershed scale under markets for carbon allowances and a second‐generation …

TL Ng, JW Eheart, X Cai… - Water Resources …, 2011 - Wiley Online Library
An agent‐based model of farmers' crop and best management practice (BMP) decisions is
developed and linked to a hydrologic‐agronomic model of a watershed, to examine farmer …

Agent-based modeling in managerial science: an illustrative survey and study

F Wall - Review of Managerial Science, 2016 - Springer
This article provides an overview of the current state of agent-based modeling in managerial
science. In particular, the aim is to illustrate major lines of development in agent-based …

Agent-based simulation applications in marketing research: an integrated review

A Negahban, L Yilmaz - Journal of Simulation, 2014 - Taylor & Francis
Agent-based simulation has been used to study a wide variety of complex and social
systems. This paper presents the results of a comprehensive and multi-dimensional analysis …

Agent-based diffusion model for an automobile market with fuzzy TOPSIS-based product adoption process

S Kim, K Lee, JK Cho, CO Kim - Expert Systems with Applications, 2011 - Elsevier
This paper focuses on the product diffusion in a competitive automobile market. Since
purchasing a car is costly, the consumers in the market tend to behave like rational decision …

[HTML][HTML] Cooperation in manure-based biogas production networks: An agent-based modeling approach

DM Yazan, L Fraccascia, M Mes, H Zijm - Applied energy, 2018 - Elsevier
Biogas production from manure has been proposed as a partial solution to energy and
environmental concerns. However, manure markets face distortions caused by considerable …