Video-sharing platforms (VSPs) such as YouTube, TikTok, and Twitch have grown rapidly in
recent years and attracted millions of users. Research topics such as online communities …

Streaming video (SV), such as YouTube, is a new media widely used nowadays.
Nevertheless, there is a lack of knowledge about advertising in SV. In view of this, through a …

Digital transformation which impacts business operations is one of the most fundamental
social and economic occurrences of our times. The paper seeks to find out how digital …

YouTube (YT) is the largest online video digital channel with more than 2 billion users, and
over a billion hours of YT videos are viewed every day, particularly among young …

The continued growth for both smartphone usage and mobile applications (apps)
innovations has resulted in businesses realizing the potential of this growth in usage …

Prior research has undertheorized the profound impact of digital technologies by dwelling
on the implications of individual technologies on distinct organizational dimensions to …

Social media (SM) represent beneficial channels for marketers, business promoters and
consumers. To acquire continuous revenues and more active customers, key business …

Entrepreneurial intentions determine to a large extent the entrepreneurial behavior;
therefore, the study of those intentions and the factors that influence them constitute a valid …

The purpose of this research is to investigate the influence that marketing communication
and information sharing have on the performance of businesses. The relationship between …

Influencers in social media are often perceived as a trusted source for many people which is
why companies increasingly promote their products through them. However, influencers can …