A Shankar, A Kumar, R Yadav, P Misra… - Journal of Consumer …, 2024 - Wiley Online Library
This study investigates consumers' adoption intention toward the virtual clinic. The theory of planned behavior and status‐quo‐bias theory are used as underpinning theories to …
V Mamidala, P Kumari, D Singh - Qualitative Research in Financial …, 2024 - emerald.com
Purpose The purpose of this study is to examine the behaviour of retail investors while making an investment decision and how it gets affected by the behavioural biases of the …
Despite evidence that invisible disability is pervasive, management research combining both disability and entrepreneurship strands has devoted scant attention to it. Based on …
A Kumar, A Shankar, A Behl, BB Gupta… - Journal of Global …, 2023 - igi-global.com
This study investigates organizations' intention to use the industrial metaverse. The unified theory of acceptance and use of technology (UTAUT) is used as an underpinning theory to …
A Gupta, A Kumar, E Melese - Young Consumers, 2023 - emerald.com
Purpose This study aims to identify the key drivers of consumer engagement in e-commerce among young consumers at bottom-of-pyramid (BoP) markets and their impact on continued …
L Liu, H Zhao - Plos one, 2024 - journals.plos.org
Chinese traditional cultural symbols possess great aesthetic and cultural value, and are widely utilized in product design. In this study, we explore the relationship between …
P Kumari, A Shankar, A Behl, V Pereira… - … Forecasting and Social …, 2024 - Elsevier
Open innovation, characterized by collaborative approaches and knowledge-sharing across organizational boundaries, holds great promise for transforming healthcare practices …
Purpose This study is among the first to integrate the technology acceptance model (TAM) and value-based adoption model (VAM) in the context of augmented reality (AR) shopping. It …
A Shankar, A Behl, V Pereira… - … Strategy and the …, 2024 - Wiley Online Library
The objective of this study is to explore the enablers and inhibitors of AI‐enabled drone adoption for manufacturing process audit using a mixed‐method design. A qualitative study …