The aim of this research is to synthesise findings from previous studies by employing weight
and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

This study examined the relations between source credibility of eWOM (electronic word of
mouth), perceived risk and food products customer's information adoption mediated by …

Social commerce mediated by social media and social network platforms has led to the
development of new business models in e-commerce and digitized the consumer decision …

Advances in Web 2.0 technologies have led to the widespread assimilation of electronic
commerce platforms as an innovative shopping method and an alternative to traditional …

Electronic word of mouth influences the consumer buying behavior through the online
exchange of customer opinions and experiences about commodities using social …

Word-of-mouth has been recognized as a dominant factor in shaping consumer behavior.
However, what drives consumers to post their positive and negative purchasing experiences …

This study aims to investigate the effects of electronic word of mouth (eWOM), brand image
(BI), and trust in influencing the intention to buy any products from the online market in …

Purpose Under Saudi Vision 2030, there is a forthcoming raise of support to small-or
medium-sized enterprises (SMEs) from the current 20 per cent of GDP to 35 per cent; thus …

Names: Yesiloglu, Sevil, editor.| Costello, Joyce, editor. Title: Influencer marketing: building
brand communities and engagement/edited by Sevil Yesiloglu and Joyce Costello …