NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook,
and Google are the four most influential companies on the planet. Just about everyone …

Competition between malls and newer forms of shopping centers has led mall developers
and management to consider alternative methods to build excitement with customers. In this …

Although large enclosed shopping malls represent significant institutions in modem Western
culture, consumers' activities within malls have been surprisingly underresearched. In the …

Purpose–The purpose of this study is to explore the impacts of service encounters on
customer experiential value and subsequently on customer behavioral intentions in a …

Scholars have measured mall image, or mall attractiveness, since the mid-1970s. The
models proposed are strongly rooted in the retail location and store image theories …

Although malls have been a topic of interest to marketing researchers for at least 35 years,
the attraction between malls and Generation Y consumers has received little interest from …

In many cities in North America and Europe, shopping centres are replacing the traditional
high street shops. At the same time, electronic shopping is growing rapidly. In this paper, the …

Shoppers' wayfinding is an increasingly important problem in the management of shopping
malls. Yet, it remains underresearched. The present study, undertaken in a shopping mall …

Most of the research dealing with consumer–consumer interactions emphasizes the
negative consequences of sharing the service experience with other consumers. Crowding …

İnsanın doğumundan ölümüne kadar yaşamın her aşamasında tüketim eylemi
gerçekleştirmektedir. Günümüzde artan teknoloji ve çağdaş yaşam koşulları tüketim olayını …