Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

Purpose–There is general agreement among researchers and practitioners that satisfaction
is relative to competitive alternatives. Nonetheless, researchers and managers have not …

Purpose This study aims to identify a new model of relative customer satisfaction translated
into share of purchases (SOP) with the best-related metrics. Design/methodology/approach …

Firms can focus on increasing customer satisfaction and retention (revenue emphasis)
and/or on decreasing costs (cost emphasis) when managing quality to achieve better …

Purpose In the era of the retail Apocalypse, the surge of e-commerce has transmuted the
competitive landscape for many traditional retailers that heavily rely on brick-and-mortar …

Stimulating growth or staving off decline in market share are core objectives for brand
managers, including retailers who now offer store brands (SBs). This study identifies how …

This chapter aims to review the role of store brands in the global retail industry, thus
describing the overview of store brands; store brands and national brands; store brands and …

This paper assesses the effects of cotton market instability on Agriculture Marketing Co-
operative Society (AMCOS) in Tanzania. Specific objectives of the study were to examine …

Відмінна риса траєкторії розвитку економіки України у ХХІ ст.–чергування періодів
зростання, що іноді досягає порівняно високих темпів, як у 2004 чи 2007 роках, з …

抄録 本研究は, 市場の繁栄と衰退は正当性によるのかという研究課題をもつ. 目的は,
市場間ネットワークというマクロ的な視点で, ネットワークのポジションが正当性に与える影響を実証 …