Negative outcomes of positive brand relationships

K Jain, I Sharma - Journal of Consumer Marketing, 2019 - emerald.com
Purpose This paper aims to understand how strong brand attachment can intensify the
feeling of perceived betrayal, leading to brand hate after a negative experience with the …

Social Media's Stockholm Syndrome: A Literature Review of User's Love and Hate

N Bello Rinaudo, S Matook, AR Dennis - 2022 - aisel.aisnet.org
Social Media (SM) users have many reasons to hate the technology (ie, fake news,
cyberbullying) and thus, discontinue its use. Yet, billions of people use SM daily and cannot …

Can Dating Violence Predict Feelings of Hatred Toward a Partner?

RP Luhpratiwi, Y Nurhamidah… - KnE Social …, 2024 - knepublishing.com
Dating violence can occur in unhealthy dating relationships. This study aims to determine
when someone experiences dating violence and its impact on their feelings of hatred. The …

Perceived Vocal Attractiveness of Breathiness in Danish

P Šturm, M Hejná, L Tylečková - Available at SSRN 5106535 - papers.ssrn.com
The present study focuses on the area of vocal attractiveness (VA). Namely, it examines the
role of breathy voice in terms of its perceived physical attractiveness in Danish, a language …