Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret
JB Dankwah, PA Kwakwa… - Cogent Business & …, 2024 - Taylor & Francis
Over the past decade, post purchase regret has attracted scholarly attention in the field of
economics, marketing and psychology. This subject has gained prominence given that post …
economics, marketing and psychology. This subject has gained prominence given that post …
Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City
V Narendiran, V Vetrivel - International Conference on Digital …, 2024 - atlantis-press.com
This study explored the consumer perception of the post-purchase experience among
electric vehicle owners. With the increasing popularity of electric vehicles in India, it is crucial …
electric vehicle owners. With the increasing popularity of electric vehicles in India, it is crucial …