Purpose The purpose of this research is to provide insights into the key trends, challenges
and benefits associated with the integration of various event technologies, such as virtual …

Consumers' decision-making processes and behaviors are often considered heterogeneous
depending on various factors (ie, decision strategy, spatial location, and individual …

The economic, cultural and environmental benefits of mega-events justify conducting
tourism research articles based on tourists' intention to visit the event destination. These …

Purpose The digital economy has become a key force supporting the high-quality
development of tourism. This paper discusses the coupling coordination relationship and …

Smart tourism can be thought of as a whole ecosystem of smart tourists, smart technologies,
and smart businesses. There are more than 952 academic studies related to Smart Tourism …

Smart tourism technologies (STT) interwoven into various stages of tourism enrich the travel
experience and lead to tourist satisfaction. Knowledge of critical antecedents of tourist …

This research empirically examined concurrent brand effects in a multistep longitudinal
study using multiple brand equity values as measurements. By choosing the 2018 …

This study focuses on the quality of beauty product reviews as online information, aiming to
determine their impact on encouraging continued product purchases by users and to …

The purpose of this research is to build and evaluate a theoretical model capable of
forecasting public participation in mega events. This study predicts event tourism …

Malaysian tourism industry has suffered losses of over RM100 billion due to the COVID-19
outbreak, as China and Singapore cancelled their tours to Malaysia. To counter this, the …