Despite the different elements that regard Food Supply Chains (FSCs) and the Short Food
Supply Chains (SFSCs) as possessing opposing models, substantial changes are …

This paper addresses the implications of an emerging, increasingly important way of
thinking about markets: systems thinking. A market is one of the most founational …

This positioning paper is informed by our judgment that the mainstream research on
business marketing and marketing in general is losing its relevance and vigor because it …

The starting point for this research is that value co-creation is difficult to observe empirically,
whereas actor engagement is observable and thus more likely to be designable and …

Co-creation is described as a resource integration process involving actors that are linked
within a service ecosystem. This process occurs when value propositions attract actors to …

Fluidity is the ability of a digital platform ecosystem to change form to align with changing
consumer preferences and stay relevant in the marketplace. This study advances that three …

This manuscript addresses growing concerns about the impact and relevance of the
marketing discipline and its ability to replicate itself through common theoretical, empirical …

It is widely recognized that business models can serve as important strategic tools in
innovation and market formation processes. Consequently, business models should have a …

To advance the study of innovation in complex settings, this study integrates the innovation,
institutional theory, philosophy, and service-dominant logic literatures. Exploring the …

In addition to being resilient and adaptive, firms should also utilize shocks such as COVID-
19 to generate new business opportunities. Two processes make markets and other …