Despite the increasing market size and consumption power of older consumers, older
people seldom appear in advertising, and research activity in this area suggests that …

O artigo se propõe a empreender uma revisão de literatura sobre o campo da memética e
as evoluções no conceito de meme, desde a sua fundamentação, ainda na década de …

This article examines how racism and nationalism flourish in participatory media spaces by
analyzing user comments and images posted on the reddit community r …

Humor may surface in numerous and diverse contexts, which at the same time determine
how humor works, its form, and its functions and consequences for interlocutors. Adopting a …

Pragmatics of Internet Humour brings together more than 20 years of research on internet-
mediated communication from the perspective of cyberpragmatics (eg Yus 2011) and …

A thematic analysis of humor circulating on Israeli social networks during the COVID-19
lockdown reveals challenges that parents faced. Parents (mostly mothers) expressed the …

While polysemy has been discussed in communication studies for decades, a fundamental
question has evaded systematic analysis: Which textual features make mediated texts open …

The current research focuses on the role of both physical and virtual environments in
facilitating subtle and blatant prejudice reduction of the Jewish majority toward the Arab …

Genres are dynamic discoursal structures which are frequently subject to change so as to
adapt to speakers' new communicative goals and exigencies. The present paper explores …

Autocomplete is a popular search feature that predicts queries based on user input and
guides users to a set of potentially relevant suggestions. In this study, we examine how …