Data analytics plays a significant role within the context of the digital business landscape,
particularly concerning online sales, aiming to enhance understanding of customer …

Under fierce market competition, there is a need for enterprises to analyze and predict the
behavior of consumers in order to improve the market competitiveness. We find that in the …

Abstract Machine Learning Techniques is playing a key role in almost all domains. More
specifically its role in ecommerce industry is inevitable since these techniques are able to …

This paper presents a decision support system for identifying customer typology using
cluster analysis to segment relevant customers. The approach is demonstrated using data …

This quantitative survey study investigated factors that influence off-campus student housing
selection and residential satisfaction. Data from 733 full-time students living in the University …

While buying new mobile, deciding whether a mobile with given features is worth its price
often takes time. The main theme of this paper is presenting a comparative analysis of the …

Penelitian ini mengenai analisis niat pembelian konsumen dalam bisnis ritel kecil informal
di negara berkembang. Penggunaan metode Decision Tree dalam data mining menjadi …