This article discusses the potential challenges of introducing corporate branding in public
sector organizations. While the corporate branding ideal is to seek a precise and coherent …

Expectations intersect with many areas of public relations, yet conceptual and theoretical
understandings of expectations have not been strong in public relations research. In fact …

This commentary aims to broaden our understanding of corporate identity, in particular its
relationships to strategy and change. It highlights the evolving nature of corporate identity …

Im Wettbewerb um Studenten und Sponsoren ist das Image einer Hochschule ein zentraler
Wettbewerbsfaktor. Hagen Habicht entwickelt und erprobt eine für die Imageforschung neue …

CORPORATE VISUAL IDENTITY MANAGEMENT: Page 1 CORPORATE VISUAL IDENTITY
MANAGEMENT: Annette LM van den Bosch Current practices, impact, and assessment C …

Issue management evolved from environmental scanning and other precursors to help
business organizations recognize and respond proactively to an increasing variety of …

The present article explores the definition of corporate identity, image, and reputation,
defines their conceptualization and the scope of their studies field. The main purpose of this …

Günümüzde kurumsal kimliğe verilen önemin artmasıyla birlikte bu çalışma, Alessandri'nin
çalışmasını uyarlayarak Türkiye'de kurumsal kimlik tanıtımının önemini ve kurumsal kimlik …

Following organizational communication theory, organizations are communicatively
constituted because the communication is the means by which human beings coordinate …

Issue management 1 originated in the mid 1970s as a business discipline specifically
designed to enable corporations to participate in, and not simply respond to, public policy …