Major antecedents of electronic customer relationship management (E-CRM) studies in the Indian banking sector: A systematic review
P Shetty, Y Poornima - Indian Journal …, 2023 - indianjournalofcomputerscience …
Purpose: Through a comprehensive literature review using PRISMA criteria, the current
study identified the primary antecedents of electronic customer relationship management (e …
study identified the primary antecedents of electronic customer relationship management (e …