This article reviews the service management and marketing literature on managing people
with a particular emphasis on managerial relevance. This review explores the market and …

In a series of qualitative and quantitative studies, we developed a model of the functions of
positive work relationships, with an explicit focus on the role that these relationships play in …

" Services Marketing is well known for its authoritative presentation and strong instructor
support. The new 6th edition continues to deliver on this promise. Contemporary Services …

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading
textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively …

Purpose–This study aimed at investigating factors that contribute to increasing full‐service
restaurant customers' behavioral intentions. Unlike previous research, this study integrated …

Purpose–The majority of research in marketing now represents loyalty as a multi‐
dimensional construct; however, agreement on whether it has two or three dimensions is …

Different methodological choices (ie, data collection method, sample size, sample
characteristics, and analytical instrument) in 122 relationship quality (RQ) peer-reviewed …

The customer is a king in the market. The mobility of the customer takes place when they
don't get favourable services from any firms. The customer can change their preference and …

The theoretical understanding of e-commerce has received much attention over the years;
however, relatively little focus has been directed towards e-commerce ethics, especially the …

Interorganizational relationships and their impact on firm performance have been studied at
length in various business literatures, with many studies predicting that in dyadic exchange …