Purpose–In our daily lives, we are faced with millions of products/services that are waiting to
be consumed and ads are trying to govern individuals' perception by using themes such as …

Women have been represented by stereotypes and gender roles in the advertising industry
for years. A new era of strong women representations has begun with female empowerment …

Türkiye'de şirketler, hem feminist hareketlerin daha görünür olması hem de kadınların
işgücüne daha fazla katılmalarına bağlı olarak alım güçlerinin artmasıyla birlikte, toplumsal …

The influence of advertising on creating social attitudes and customer behavior is visible
both on rational and emotional level. Due to that, advertising creates psychological effects …

Beauty is intangible, and standards of beauty differ from culture to culture and have changed
over the years. Past studies in psychology have shown that at the individual level, the quality …

This paper presents an application of the Eye-Tracking approach to evaluate some kinds of
Sports Drinks Advertisement with using a bottle packaging. It is significant because a lot of …

Women's empowerment activities that promote gender equality directly affect economic
development. As a result, women feel themselves more confident and stronger, and this …

Tanıtım faaliyetlerini gerçekleştirebilmek için çeşitli araçlar ve stratejiler kullanılmaktadır. Bu
araçlardan biri de tanıtım filmleridir. Verilmek istenen mesajlarının doğru bir şekilde …

The main objective of this study is to analyze the Mediating role of culture in the relationship
between‎ Women's Representation‎ in the advertising message in Mansoura city and making …

Gender stereotype is a social practice that can be found across the world including in
Malaysia. The study aims to examine the perceptions of students from Malaysian Public …