TikTok, a widely utilized social media platform owned by ByteDance, has become more
incorporated into several marketing strategies because of its fast-growing market and …

This study aimed to investigate the impact of eWOM credibility on trust and perceived risk
and its effect on purchase intention with the online shopping experience as a moderator …

The purpose of this study is to examine the relationship between the gastronomic
experience and the revisit intention using a moderated serial mediation approach. The …

This study aims to influence Online Consumer Reviews, Social Media Advertisements, and
Influencer Endorsements on Purchase Intentions of Avoskin Skincare Products. This study …

The trends for sustainable lifestyle and marketing motivated natural product consumption,
such as natural skin care products (NSCPs). Different personal, environmental, and …

Abstract TikTok Shop boosts TikTok's huge potential as an e-commerce platform that
encourages sellers and buyers to increase the number of transactions. The emergence of …

TikTok has played a significant role in the development of social media today. Where the
role of TikTok has almost influenced all forms of perception for the audience. MSMEs …

En los últimos 2 años ya raíz de la emergencia sanitaria COVID-19, el comportamiento de la
economía y el mercado han sufrido cambios que han alterado y acelerado las dinámicas y …

This study aimed to discover the importance of electronic word-of-mouth using the TikTok
application to the consumers' purchase intention on Local Cosmetics and the significance of …

In the ever-evolving digital era, marketing is undergoing significant changes. Rapid
developments in the world of marketing demand a deep understanding of effective methods …