Brand personality management of Indian business schools on Twitter: a machine learning approach
Business schools in India use Twitter as one of the marketing communication channels for
establishing distinctive brand images among the social media users. Quantifying the internet …
establishing distinctive brand images among the social media users. Quantifying the internet …
Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands
A Vallabhajosula, VSK Daruri - Review of Marketing Science, 2024 - degruyter.com
Although the social media websites decreased the firms' control over their brand
personalities, there is little research on the incongruence between communicated and …
personalities, there is little research on the incongruence between communicated and …
Centering Parent Voice: Exploring Parents' Needs and Preferences Using Online Parenting Information
N Eldeeb - 2024 - search.proquest.com
Parenting is the process of nurturing and fostering the physical, emotional, social, and
cognitive development of a child to adulthood and across the lifespan (Brooks, 2012) …
cognitive development of a child to adulthood and across the lifespan (Brooks, 2012) …
Themes and Participants' Role in Online Health Discussion: Evidence From Reddit
M Alazazi - 2023 - search.proquest.com
Health-related topics are discussed widely on different social networking sites. These
discussions and their related aspects can reveal significant insights and patterns that are …
discussions and their related aspects can reveal significant insights and patterns that are …